• A Goal Without a Plan Is Just a Wish sign on desert road
2011, 2015

Don’t Forget That Strategy Comes First

By |November 20th, 2015|Categories: Best Practices, Content Marketing, Creative, Get to know Traction Labs, Social Media|

By Alena Valova

So you’ve got an idea. An idea! It’s amazing, breathtaking, and simply the best idea that’s ever occurred to you. You’ve worked hard to transform that idea into reality. Now, you need to […]

  • The word "TRENDS" written in vintage metal letterpress type sitting in a wooden drawer.
1811, 2015

Content Marketing Trends in 2015

By |November 18th, 2015|Categories: Best Practices, Content Marketing, Creative, Design, Get to know Traction Labs|

By Alena Valova

Seth Godin is an international bestselling author, and has one of the most popular marketing blogs in the world. He has a few ideas to share about marketing in the modern age: “Content […]

  • Old motion picture film reel
711, 2015

Content Pt.2 Another Chapter in Storytelling

By |November 7th, 2015|Categories: Best Practices, Content Marketing, Creative, Design, Get to know Traction Labs|

By Alena Valova

AirBnB’s growing community came up with another fabulous project showcasing their belief in the power of storytelling. Wall & Chain: a creative content marketing campaign, supported by a powerful true story, that spotlights the […]

  • Clapperboard with his camera and tape virgin
411, 2015

AirBnB ‘s Artistic Approach To Creating Content Pt. 1

By |November 4th, 2015|Categories: Best Practices, Content Marketing, Creative, Design, Get to know Traction Labs|

By Alena Valova

There are a lot of lessons to be learned from the clever strategies AirBnB uses for producing branded content. One example is when they teamed up with the ad agency Mullen San Francisco […]

  • Content Marketing - Three Arrows Hit in Red Target on a Hanging Sack on Natural Bokeh Background.
211, 2015

Authenticity In Content Marketing

By |November 2nd, 2015|Categories: Best Practices, Content Marketing, Creative, Design, Get to know Traction Labs|

By Alena Valova

In order to make content truly valuable, one ingredient is necessary: Authenticity.

Dan Fahner, in a Business2Community.com article, goes in-depth on how to offer an authentic voice and message to customers. The key, he […]